Market-entry advisory · Vietnam & Southeast Asia

Enter Vietnam and APAC with the right partners already at the table.

We assess the market, find and vet your local partners and distributors, set up your route in, and represent you on the ground until you are ready to hire.

10+Years on the ground in Vietnam
6Core Southeast Asian markets
1-2Vetted partners per market
Coverage
Vietnam Singapore Thailand Malaysia Indonesia Philippines + APAC
Services · The EASI™ method

Four stages, five services. Start wherever you are.

Market entry is a sequence: evaluate, access, structure, implement. Use one service or all five.

  1. Market Entry Evaluation

    Evaluate

    Opportunity mapping, competitor context, risk, readiness and route-in recommendations - before you commit capital.

  2. Partner & Distributor Development

    Access

    Identification, screening and introduction of local partners, distributors and stakeholders - screened before you meet them.

  3. Local Readiness & Setup

    Structure

    Company setup coordination, vendor referrals, admin pathway and operating readiness.

  4. Commercial Representation

    Implement

    In-market relationship support, meeting coordination and momentum before you hire locally.

  5. APAC Partner Network

    Network

    Vetted regional specialists in selected markets when you need support beyond Vietnam. Runs alongside the four stages, not after them.

Scope, process and pricing for every service, on one page.

See all services →
Why Open Table

We're not selling “help in Asia.” We're selling the right route in.

A paperwork & admin setup firmA hands-on market-entry partner
A loose referral networkA structured EASI™ advisory system
A faceless APAC consultancyA trusted access & partner network
A generic business brokerA commercial growth bridge
Partner network & coverage

One seat at the head. Trusted people in every chair.

We don't claim to be everywhere. We build a small, screened bench of trusted partners in each priority market.

  • 1-2 vetted partners per priority market
  • Reputation and references checked before any introduction
  • Commercial terms made transparent up front

Highest relevance for early regional work, partner sourcing and international company interest.

Vietnam Singapore Thailand Malaysia Indonesia Philippines
Client pathways

From an opening question to a practical next step.

Every engagement uses the stages it needs, in the order that fits the client.

Thailand

Golf & Leisure Opportunity

A golf-related investor needed a clearer read on partners and route-in before committing capital.

Stages used
  • EEvaluate
  • AAccess
  • SStructure
  • IImplement
Vietnam

Distributor Access & Setup

An exporter needed vetted distributors and a local operating pathway before hiring on the ground.

Stages used
  • EEvaluate
  • AAccess
  • SStructure
  • IImplement
APAC · multi-market

Regional Expansion Read

A growth-stage business wanted to know which APAC markets to prioritise and how to sequence entry.

Stages used
  • EEvaluate
  • AAccess
  • SStructure
  • IImplement

Illustrative examples based on typical engagements.

The founder
Hunter Jorden, founder of Open Table
Hunter Jorden · Founder - Vietnam
On the ground

A US national, based in Vietnam for more than a decade. Fluent in Vietnamese.

Most companies don't fail in Vietnam because it's hard. They fail because they walked in blind.

I've spent over ten years here - in insurance and international client support - watching good companies make avoidable mistakes: the wrong first partner, the wrong sequence, the wrong assumption about how relationships actually work in-market.

Open Table exists so you don't start from zero. I bring local judgement, a vetted bench of partners, and a method - so you arrive with the right people already at the table, not a stack of introductions you have to vet yourself.

APAC is not one market. I won't pretend to have offices everywhere. What I offer is narrower and more useful: I know who's worth trusting, and I'll only seat them next to you once they've earned it.

Hunter Jorden
Founder · Open Table
Full story →
Initial consultation

Reserve a seat before you commit anything.

For organisations exploring Vietnam or selected APAC markets who want a clearer route before committing time, capital or relationships.

USD250 Paid, reviewed personally. Never a generic sales call.
  • A clear read on your current situation
  • The Open Table pathway most relevant to you
  • Whether specialist or regulated partners are needed
  • Your recommended next move, with no obligation

    Markets of interest

    We reply within two business days to confirm fit and schedule the USD 250 consultation.